When facing an expensive renovation, it’s critical to understand what a hotel needs, not to simply maximize aesthetic appeal, but to maximize functionality.

We, as hotel operators, understand ADR and Occupancy realities as well as market share.

That knowledge gives us advantage over typical construction management groups, as we can give critical guidance on how to stay competitive or how to set up an exit strategy.

We don’t see many operators on the project management side of the game. Keep this in mind as you plan your capital changes or PIPs.

Operators know what a hotel needs to operate.